Behavioral Targeting in the Mobile World
Mobile marketing gets you in touch with an audience that encompasses 64 percent of U.S. adults, whether they’re at home, work or out for a fun night on the town. You can reach potential customers at...
View ArticleStay Ahead of the Trends with Mobile Segmentation
It is no surprise that the use of a mobile device throughout an individual’s day-to-day activities is rapidly increasing. 68% of mobile users prefer to use their smartphones within the walls of their...
View ArticleDiscover Your Target Audience With Mobile Data
Mobile audiences are unique in their preferences, digital behavior, and buyer objectives. Leveraging mobile data is a powerful strategy your brand can implement to connect with users in a meaningful...
View ArticleNative Advertising: The Future of Mobile
Native advertising on mobile devices is rapidly increasing. Learn about the benefits of native advertising and why more companies are incorporating it into their marketing strategies. The post Native...
View ArticleHow Auto Brands are Connecting with Customers on Mobile
Leading brands know and prioritize the power of mobile-first connections with their audiences. Learn how an auto dealership was able to directly link 40% of total sales through mobile attribution. The...
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